I love good logos and I cannot lie. Logos with simple clean shapes, strong silhouettes, and as few bold colors as possible- with no need for clumsy effects or rendering. Logos which are dentifiable at a distance or as pixels. Logos that are instantly evocative, emotional, and memorable- where the ‘a ha!’ moment catches you off guard.
I love logos so much that I sometimes create them for non-existant companies or products.